Promoting The Love Uncompromised EP
Are you ready to roll? This is not a drill, so let's do it, y'all! Every effort - no matter how small - will help, so whether you're able to do a lot or a little, you are an invaluable part of this team and we want to thank you in advance, so . . . Thanks!!
Our goal: Promoting The Love Uncompromised EP to as many current and future Jason Castro fans as possible. We want music fans everywhere to know that this phenomenal new track is available now at JasonCastroMusic.com when they pre-order Jason's upcoming album. Let them know that they MUST have it for their own. We all know it deserves to be a huge success, so let's do what we can to make that happen!
We've got a few simple guidelines for this promotion that we respectfully request you follow to ensure we are spreading the word about Jason's new song in the way his management would prefer it's promoted.
- Before you get started, please take a moment to read over the Street Team Etiquette.
- If you haven't already, head over to StreetPropaganda.net and get signed up to be a member of Atlantic's team. We have joined forces with them and will be working hand in hand with StreetProp, so you'll want to get registered.
- We've got a PDF graphic available for those who are able to participate in fliering. This copy was provided by the Atlantic marketing team and they want to see it go far and wide. Check back often to check for new fliers. Right click on the files below to save them to your computer. Or Atlantic will ship pre-printed fliers to state leaders who have enough interested parties to promote the single, so please get in touch with your state leader.
- If you have any questions at all, please ask your State Team Leaders. They're here to help, as are the Regional Leaders and HQ.
- The one thing we're not doing right now: We have been asked to await an official go-ahead for radio play promotions, so at this time we are not including that as an initiative. We'll send out an update when that changes.
- If you want to wear a Jason Castro shirt while you're street teaming, go for it! But remember: as Jason's Official Street Team, we're promoting Jason, not ourselves. You should identify yourself as a member of the Jason Castro Street Team, not as a member of a particular fan base and shirts should not refer to any fansite or fansite logo.
- If you're able to do so, use a boombox or mp3 player while promoting to offer a preview of the song
- Just like swimming, we encourage that street teaming be done with a buddy. There's safety in numbers, plus it's more fun when you have someone to share the experience with.
- Additional info listed in individual promotions as applies
| Flier #1 |
There are tons of ways you can participate in promoting The Love Uncompromised EP. Pick one (or two or three!) that work for you and go with it!
Word of Mouth: Tell everyone you know about the single and pre-order: neighbours, co-workers, friends -- anyone you know that enjoys music in general or the acoustic genre in particular. Be enthusiastic, but respectful. If you notice their eyes are glazing over, it's time to move on. 
Real Time Demo: Get the download for yourself and play it! In your car while you're pumping gas, at your desk at work, in your dorm room at midnight (with the volume at 11 and your door open) -- anywhere that someone walking by might hear it and ask you about it.
Ringtones!: Ringtones will be available in the coming weeks, and they're an easy, fast, and fun way to get Jason A LOT of attention everywhere your phone goes.
Gifting: Have a friend who might enjoy Jason's music or know someone who can't afford it? If you're able to do so, gift the song to them so they can download it themselves -- and ask them to play it for their friends. This does not mean that you should buy 20 downloads just to pump up the sales numbers -- nor should you encourage anyone else to do the same. We have faith in Jason and his ability to be a successful musician without us artificially inflating his numbers so PLEASE don't. But if you'd like to help a friend, please do so as you are able.
Distributing fliers to individuals: Hand out fliers in high traffic areas where people will be receptive to news about music, such as: music festivals in your area; student union halls at your university; at your high school; in your local mall near clothing retailers, book stores, coffee shops or music stores (a good rule of thumb for stores: if they're playing elevator music on their sound system, their customers are probably not Jason's target audience.)
Please be sure to ask permission where required (check campus rules, ask store managers, etc.) before distributing fliers.
Requesting permission to leave fliers at businesses: Take the fliers anywhere you think they will attract the attention of people who may enjoy Jason's music - such as coffee shops, or music and book stores. Ask store management if you can leave a stack next to their cash register where their customers can grab one as they are paying for their purchases.
When distributing fliers to individuals or asking to leave a stack with a business, keep the dialogue simple. We suggest something straight to the point - like, 'I'm with the Jason Castro Street Team. He's a singer/songwriter who has a new song available for download on Tuesday. Can I leave a stack of these here at your cash register so your customers can grab one if they'd like?'
Advertising in high traffic areas: Hang fliers on bulletin boards around your college campus, high school, or work; in businesses like coffee shops and music stores that allow bulletins from the public; the gym/spa, restaurants, etc. Be sure to ask permission first where needed.
We ask that you do not flier windshields of cars in busy parking lots and/or parked along city streets etc. This may seem like a good way to spread Jason's music, but oftentimes these are seen as more of a nuisance than as desired information. Low impact fliering, more often than not, will have the exact opposite effect of the goal we are trying to achieve and the fliers usually end up as litter which is not only counter-productive, but harmful to our environment.
Red Alert!: Please do not "flypost." Flyposting is hanging fliers on public property without a permit - such as telephone poles - or on private property without permission (like on the wall of a building). It's illegal in most places, so ixnay on the I-postingflay.
Online promotions: We Can't Live in Today's World Without It
- Use one of the promotional graphics below on Myspace, Facebook, Live Journal, Yahoo Groups, etc. or on your own website if you have one.
- Use a few lyrics to the song as a clickable link to JCM, iTunes, Amazon or Rhapsody as your signature on non-Jason forums.
- Use the bulletin or blog feature on social networking sites to spread the news about the download.
- Send your own music reviews to online music journals, e-zines, and music sites. Post positive (informative but not over the top) product reviews to the download page wherever you purchase the song (Amazon, iTunes, or Rhapsody.)
- Please be careful about spamming comments. If you buy your download on Amazon, that's the only place you should post a review.
- Wherever possible, you should post reviews using a neutral name, rather than a name associated with a fan forum. Signing a review as "jasonismybabydaddy" or using your JCM#, for example, shows that you are not objective.
- A note of caution: general music fans are looking for objective opinions. Over-enthusiastic reviews are not taken very seriously and can actually be counter-productive. Using language that identifies you as part of Jason's AI fan base, such as "unique and undeniable" is also counter-productive.
- And another: please don't get into comment wars with other reviewers that don't share your opinion, even if you think that they are being unfair.
A printable copy of these instructions can be found HERE
Promotional graphics for your MySpace, Facebook or Blog.
These graphics are for online use and are not intended for printed distribution.
Copy the code in the box below the graphic you'd like to use and paste it to your page.
![[image]](images/single.jpg)
Code:
Download all Jason Castro Preorder Banners here
To embed this banner copy and paste the below embed code between the body tags of your html page:
To embed this banner copy and paste the below embed code between the body tags of your html page:
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